Data Protection and Data Privacy
Dual Pillars of TRUST, marketers no longer can ignore
Widespread access to customer PII has many effects including vulnerability to fraudprivacy invasionsobtrusive marketing
Customer data-centric marketing offers substantial costs and benefits to marketers and consumers.
Sophisticated use of consumer data allows for personalized product offerings and recommendations, price discounts, free services, and relevant marketing communications and media content.
Widespread access to consumer data has led to a heightened focus on consumer privacy by social critics and regulators.
Audit and Compliance
Collabrite employs a modular approach to analyzing core business areas to identify opportunity to breakdown competitive barriers and make companies more efficient and agile to compete in today’s competitive market