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What is Customer Data Platform (CDP)

In the fast-changing internet world, customers are bombarded constantly by businesses trying to hawk their products and services.  This leads to information oversaturation and your brand’s message gets lost as customers ignore all ads.  Therefore, brands have to constantly find new and creative ways to stay relevant.  Most marketers are unanimous that personalization is the key to achieving this. A Customer Data Platform (CDP) is a tool for bringing together all of this customer data into one database for marketers responsible for these personalization efforts. The CDP provides a comprehensive view of [...]

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