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Author - Tom Marchok

Data Privacy and Data Security for Marketers

Data Privacyand Data Security are two separate but related topics. Both are becoming more and more relevant to today’s Marketing professional. Attention to these dual pillars of trust can no longer be an afterthought. Wikipedia defines the two as follows: Information privacy, or data privacy (or data protection), is the relationship between the collection and dissemination of data, technology, the public expectation of privacy, and the legal and political issues surrounding them. Data security means protecting digital data, such as those in a database, from destructive forces and from the unwanted [...]

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