Contact us

Author - Sunil Rao

Why a marketer needs a CDP?

A Customer Data Platform (CDP) is a marketer-managed system that creates a persistent, unified database that is accessible by all the sales and marketing systems and customer analytic tools.  But I often hear: Why do I need one? or We have Hubspot (or some other Marketing Automation tool) We already have Salesforce (or some other  CRM) I do understand the genesis of these sentiments.  As a marketer we are already exposed to a long list of tools and technologies, 6829 to be exact [...]

Read more...
Bitnami